Unibail-Rodamco

Communication strategy for the opening of a new shopping centre

What Strasbourg had given up hoping for has finally come – Rivétoile, the sleek new shopping centre with its sparkling range of retail stores, brought to life by a campaign featuring billboards and street marketing.

Tease campaign
First reveal campaign
Second reveal campaign
Christmas campaign

400 000

visitors every month

The number of visitors and shoppers is a real indication of quality. Rivétoile had 400,000 visitors per month right from the start. A real wow effect!