Communication and sustainable development
Be firmly, genuinely and efficiently involved
Dagré has been firmly and genuinely involved in sustainable development since 2006 and it is now part of the agency's lifeblood, with its 100% neurons, 0% carbon positioning.
Promises made and kept: funding for planting 700 trees in French Guiana, Cameroon and Borneo - evaluating the agency’s carbon footprint since 2008 - keeping the agency in the city centre to reduce travel and encourage the use of public transport - membership of a car-sharing scheme to allow employees to make use of a car for leisure activities - introduction of a profit-sharing scheme for employees - active participation in the EM Strasbourg Business School sustainable development study programme.
A few carbon neutral campaigns
Dagré is a carbon neutral agency, but we can't stop there: the aim is to create a multiplier effect by pitching for zero-carbon communication campaigns. This is a challenging exercise needing considerable thought, application and transparency.