National business attractiveness campaign
Paris against the regions, a subject of controversy for such a long time! Dagré bring up to date this debate and made the new national Strasbourg the europtimist campaign on billboards, in press and TV ads.
million SPC+ contacts
A far-reaching media plan on BFM TV and BFM business TV channels with some 160 spots meant the campaign was seen by the main targets of the Eurometropolis.