Regional Committee for Tourism in Alsace

National campaign for promoting tourism in Alsace

Alsace pretzels and Paris a 2-hour train ride away , a surefire bet for tourists! The CRT greets the arrival of the high-speed train line in Strasbourg with an eye-catching style and a signature full of promise.

Billboards, striking leaflets, smart phone apps, countrywide events: Alsace is on the move!

2010 billboard campaign
2011 billboard campaign
2009 billboard campaign
Graphic identity


million tourists

2008 saw tourism go up by 10% in Alsace, to top the 11 million mark. Same again in 2009 and 11.5 million in 2010.