Wallonia-Brussels Tourist Office

National campaign for promoting tourism in Wallonia

Holy cow! For the Wallonia and Brussels tourist office, Dagré took the bull by the horns to peg up a deftly original, standout graphic identity which featured in Paris Metro posters and press ads.

Generic billboard campaign for Wallonia
Billboard campaign for Charleroi
Graphic identity

109 711

extra overnight stays

Between 2010 and 2011, overnight stays in Wallonia rose 3.8% to reach 2,955,192. Not far off the 3 million mark!