National sustainable development communication strategy

How do you increase market share over the 59 Cora supermarkets and superstores? By highlighting their Sustainable Development initiatives through a national plurimedia campaign featuring billboards, press ads and Internet promotion.

Billboard campaign
Dedicated POS
Billboard campaign


suppliers won over

A grand meeting to launch the new strategy, with all the major brands and partners of the cora group: 200 of them made the trip, an absolute record!