City of Châlons-en-Champagne

Participatory communication strategy

Based on a common catchphrase, "Tell me what my name is and I'll tell you what my program is", this sparkling communication campaign brought the new convention and concert centre in Champagne country into the public eye.

A tease and reveal campaign tied in with the construction of the new centre and gradually brought it to cork-popping life!

Teasing campaign
Reveal campaign
Graphic identity


of the local population took part

2336 Chalons inhabitants took part in the vote, some 5% of the town's total population. Just about half voted for Capitole en Champagne, a genuine thumbs-up!